Diamond Engagement Rings
When you've found the woman you'd like to spend the rest of your life with, it is imperative you give her a token of your love that she'll want to spend the rest of her life wearing. There is perhaps no more important purchase you'll ever make and if you get this right, you'll be able to look at your wife's diamond engagement ring with pride forever. The general rule of thumb is that you should spend about 2 months salary on the ring. So click here to browse engagement rings starting from only $520.
2 Carat Diamond Engagement Ring 14K White Gold
This much-coveted three-stone design is beautifully displayed in this beautiful ring. A princess cut diamond is surrounded by two smaller diamonds on a band of incredible diamonds and sparkling white gold. A lovely engagement ring.
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Discount Diamond Engagement Rings
In Western tradition, a diamond engagement ring is a ring worn by a woman on her left-hand ring finger indicating her engagement to be married through a traditional wedding ceremony. By modern convention, the ring is usually presented as a betrothal jewlery gift by a man to his prospective bride before the wedding while or directly after she accepts his marriage proposal. It represents a formal agreement to future marriage.
Similar traditions surrounding weddings purportedly date to classical times, dating back from an early usage of the jewlery reportedly referring to the fourth finger of the left hand as containing the vena amoris or "vein of love".
In the United States in modern times, it is becoming more common, but still quite uncommon, that the woman will also purchase an engagement ring or promise ring for her partner at the time of the engagement before the wedding.
The utilization of diamonds as gemstones of decorative worth is the most familiar use to most people today, and is also the earliest use, with decorative use of diamonds dating back into antiquity. The distribution of clear light into a rainbow of colors, known in the trade as fire, is the other main characteristic of gem diamonds, and has been highly valued throughout history. Over time, especially since about 1900, experts in the field of gemology have created methods of characterizing diamonds and other gemstones based on the characteristics most valuable to their price as a gem. Four characteristics, known informally as the four Cs, are now often used as the basic characteristics of diamonds: these are carat, clarity, color, and cut.
The carat weight measures the size of a diamond. One carat means a fifth of a gram, or precisely 200 milligrams (about 0.007 ounce). The point unit—equal to one one-hundredth of a carat (0.01 carat, or 2 mg)—is commonly used for diamonds of less than one carat. Everything else being equal, the price of a diamond for jewlery increases exponentially in relation to carat weight, since larger diamonds are both rarer and more desirable for use as gemstones
Clarity is a measure of internal defects of a diamond named inclusions. Inclusions can be crystals of a foreign material or another diamond crystal, or structural imperfections like tiny cracks that often appear whitish or cloudy. The number, size, color, relative location, orientation, and visibility of inclusions can all affect the relative clarity of a diamond. The Gemological Institute of America (GIA) and others have created systems to classify clarity, which are generally based on those inclusions which are visible to a trained professional when a diamond is viewed from above, under 10x magnification.
A chemically pure and structurally perfect diamond is totally transparent with no hue, or color. But in reality almost no large natural diamonds are totally perfect. The color of a diamond may be altered by chemical impurities or structural defects in the crystal lattice. Based on the hue and strength of a diamond ring's color, a diamond's color can either injure the value of the stone or increase its price. As an example, the majority of colorless diamonds used in jewlery are reduced in price if more yellow color is noticeable, while intense pink or blue diamonds (such as the Hope Diamond) can be dramatically more valuable.
The quality of a diamond's cut is widely considered the most important of the four Cs in determining the beauty of a diamond; indeed, it is commonly acknowledged that a well-cut diamond can appear to be of greater carat weight, and have clarity and colour appear to be of better grade than they actually are. The skill with which a diamond is cut determines its ability to reflect and refract light.
The De Beers diamond marketing effort is known as one of the most successful and progressive campaigns in the history of advertising. N.W. Ayer & Son, the marketing company hired by De Beers in the mid-20th century, successfully revived the American diamond market and opened up new markets, including in countries where no diamond jewlery tradition had existed prior to the effort. N.W. Ayer's multifaceted marketing effort included product placement, advertising the diamond itself instead of the De Beers brand, and building associations with celebrities and royalty. This organized campaign has lasted decades and still continues today; it is maybe best epitomized by the now-familiar slogan "a diamond is forever". The De Beers account is now run by the firm JWT, formerly known as J. Walter Thompson.
